关于集团
作为世界五十强酒店集团的东呈酒店集团，将精选服务酒店概念引入中国市场，并以此作为核心发展战略。自2006年成立以来，集团以 激情、专注、分享 的企业价值观和不断的产品迭代开发，创造高性价比的精致住宿体验，不断提升顾客商旅出行品质。在 互联网 浪潮下，东呈在业内提出 云酒店 概念，以移动互联网思维创新酒店管理和运营模式，打造以 轻、连、聚 为三大特点的O2O营销和服务平台，成为 互联网酒店 的倡导者和行业典范。
目前集团旗下酒店品牌包括：中国精品快捷酒店连锁品牌—城市便捷；全新个性化经济型商务酒店连锁品牌——精途酒店；以 轻文化 为产品和服务特色的标准中档酒店连锁品牌——宜尚；以及倡导 轻奢人文 调性的中高端酒店连锁品牌——怡程。
截至2015年7月底，集团已在中国和马来西亚两国超过115座城市拥有超过650家连锁酒店，有效会员数超过700万,其中微信活跃会员超百万。集团计划在三年内实现 百城千店 的发展宏图，并成为中国精选服务酒店引领者！
As one of the worlds top 100 hotels groups, Eastern Crown specializes in select-service hotel development.. Since its establishment in 2006, the group has insisted in its corporate values of passion, focus, share and has kept updating its products through its strategic development. With our exquisite and highly cost-effective service, we are committed to upgrading the quality of customers’ travel life.
The three brands under the group are City Comfort Inn, China’s leading quality express inn brand Echarm Hotel, the first light culture mid-scale hotel chain brand and Echeng Hotel, the medium-to-high-end hotel chain brand that firstly advocates light extravagance and humanity.
Up to July, 2015, with its memberships exceeding 7 million, the group has more than 650 chain hotels in more than 115 cities, covering both China and Malaysia. We plan to achieve our blueprint of thousands of hotels covering hundreds of cities in three years and we are on our road to be the leader of China’s select-service hotels!
集团企业愿景Our vision
成为中国精选服务酒店引领者
To be the leader of China’s select service hotels
集团企业价值观Our values
激情 专注 分享
Passion Focus Share
集团企业使命Our mission
创造高性价比的精致住宿体验
不断提升中国人商旅出行品质
Create the exceptional accommodation experience with exquisite and highly cost-effective service,and be devoted to constantly improving the quality of customers’ business trip and travel
